6月14日，由中國飲料工業(yè)協(xié)會主辦，鮮活果汁有限公司承辦的“中飲協(xié)新零售飲品分會成立大會預備會”在昆山召開。中國飲料工業(yè)協(xié)會理事長趙亞利、鮮活果汁有限公司董事長（分會籌備組副組長）黃國晃出席會議并分別致辭。

   來自快樂檸檬、樂樂茶、太平洋咖啡、德克士、金米蘭、巡茶、700CC、麥隆咖啡、吾飲良品、蜜雪冰城、星巴克、85°C、奈雪の茶、貢茶、快樂番薯、瑞幸咖啡、鮮活果汁、大閩、佳禾、味全、天福茗茶、康富、富士康、京東物流、美團點評的25家企業(yè)代表共50余人參加會議。

   中國飲料工業(yè)協(xié)會趙亞利理事長與參加本次預備會的代表親切交流，指出“中飲協(xié)新零售飲品分會”的成立將對促進中國飲料行業(yè)的發(fā)展具有積極的影響作用，并對分會正式成立前的各項籌備工作指明了方向，希望與會企業(yè)積極參與分會的各項工作，商議解決共性問題，攜手并進為行業(yè)的可持續(xù)發(fā)展貢獻力量。

在本次預備會上，分會籌備組圍繞“中飲協(xié)新零售飲品分會籌備工作匯報與思考”、“《食品安全標準 飲料》修訂事宜”、“新零售飲品分會工作條例中重點內(nèi)容”、“中飲協(xié)新零售飲品分會2019-2020年主要工作”等內(nèi)容作了主題介紹。
    參會企業(yè)不僅介紹了各自企業(yè)的最新動態(tài)，同時就共同關心的話題：行業(yè)標準法規(guī)體系的構建、行業(yè)高素質人才培養(yǎng)、分會成立大會日程、中華流行飲品大賽模式及賽制、分會成立后主要工作內(nèi)容等進行了廣泛而深入的交流。會后參會企業(yè)紛紛表示籌備組提出的相關方案可行，愿意為分會的成立及相關工作獻計出力，希望分會更好的為行業(yè)和企業(yè)服務，攜手精誠合作，共同發(fā)展進步。

“中飲協(xié)新零售飲品分會”旨在搭建新零售飲品行業(yè)和廣大企業(yè)“溝通、規(guī)范、合作、創(chuàng)新”的平臺，促進健康可持續(xù)發(fā)展。分會成立大會將于2019年11月20日在上海與2019中國飲料工業(yè)協(xié)會年會和CBST2019展會同期召開。本次預備會的成功舉辦，為分會會員招募及分會正式成立注入了前進的動力，“中華流行飲品大賽”分區(qū)賽及“CBST2019新零售飲品展示專區(qū)”招展等工作也將正式啟動。滿載著行業(yè)的希冀和企業(yè)的期盼，新零售飲品分會呼之欲出，各項工作穩(wěn)步推進，相約11月上海，我們不見不散！

 

     Preparatory Meeting of the Inaugural Meeting of China Beverage Industry Association New Retail Beverage Branch was Held in Kunshan

    On June 14th, the Preparatory Meeting of the Inaugural Meeting of China Beverage Industry Association New Retail Beverage Branch, hosted by the China Beverage Industry Association and organized by Sunjuice Holdings Co., Ltd., was held in Kunshan. Zhao Yali, chairman of China Beverage Industry Association and Huang Guohuang, Chairman of Board of Director of Sunjuice Holdings Co., Ltd. (deputy team leader of the Branch Preparatory Group) attended the meeting and delivered speeches respectively.
50 representatives from 25 enterprises joined the meeting, including Happy Lemon, Lelecha, the Pacific Coffee, Dicos, Milan Gold, R&B Tea, 700CC, Mellower Coffee, Idrink, MXBC, Starbucks, 85°C, Naixuecha,  Gongcha, Happy Sweet Patato, Luckin Coffee, Sunjuice, Damin, Jiahe, Wei Chuan, Tianfu Tea, Cornelius, Foxconn, JD Logistics, and Meituan.
     Zhao Yali, chairman of China Beverage Industry Association, cordially exchanged views with representatives in this meeting, pointing out that the establishment of “the China Beverage Industry Association New Retail Beverage Branch” will have a positive impact on promoting the China beverage industry. She pointed out the direction of the preparatory work before official establishment of the branch, hoping the enterprises in the meeting will actively participate in the preparation, discuss and resolve common problems and work together to contribute to the sustainable development of the industry. In this preparatory meeting, the branch preparatory group delivered introduction to the topics “Reporting and Thinking on the Preparations for the China Beverage Industry Association New Retail Beverage Branch”, “Matters on Revising Food Safety Standard Beverage”, “Key Content of Work Regulations of the New Retail Beverage Branch” and “Main Tasks of the China Beverage Industry Association New Retail Beverage Branch in 2019-2020”.
     The representatives not only introduced the latest developments of their enterprises, but also had extensively and deeply communication on topics: the construction of industry standards and regulations, the cultivation of high-quality talents in the industry, the agenda of the establishment of the branch, the mode of the China popular beverage contest and the competition system, and the main tasks after the establishment of the branch. After the meeting, the representatives all agreed on the relevant proposals put forward by the preparatory group, and they are willing to contribute to the establishment of the branch and related work, hoping that the branch will better serve the industry and enterprises, and work together to develop and progress together.
    “the China Beverage Industry Association New Retail Beverage Branch” aims to build a platform for “Communication, Regulation, Cooperation and Innovation” for new retail beverage industries and corporations, and to promote the healthy and sustainable development. The inaugural meeting of the branch will be held concurrently with CBST2019. The success in this preparatory meeting has provided the motivation for branch member recruitment and the formal establishment of the branch. “China Popular Beverage Contest” Division Contest and exhibitor recruitment of “CBST2019 New Retail Beverage Exhibition Zone” will also be officially launched. With the hopes of the industry and enterprises, the New Retail Beverage Branch is ready to be established, and all the preparation work is steadily moving forward. Let’s meet in Shanghai in November!